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Stock exchange-listed Plexure laying off 55 staff to save $8m a year -

Mobile app company Plexure Group flagged the restructure in November.


Mobile app company Plexure Group flagged the restructure in November.

Mobile phone marketing company Plexure says it is laying off 55 staff in a restructure that will save the business $8 million a year.

Plexure chief executive Dan Houden said the consultation process had been essential in making Plexure a stronger business for the benefit of customers, shareholders and current and future staff.

The completed consultation process, which Plexure flagged in November, would result in its headcount reducing by 55 “non-engineering” roles, a statement to the New Zealand and Australian stock markets said.

The restructure would enable Plexure to take advantage of the benefits a merger with Task will bring at the end of September, it said.

READ MORE: * Plexure eyes ASX to tap deeper pockets

In August Plexure Group announced it was buying Australian transaction provider Task for A$120m (NZ$127m).

Task capabilities had replaced the need for Plexure's ongoing investment in similar capabilities, it said.

Customer growth could be driven via Task and Plexure “capabilities” could be run using Task, enabling further cost reductions, it said.

“The reshaping of the business enables greater focus on the optimisation of Plexure's engagement platform, with increased in the joint Plexure and Task software development staff base in Poland.”

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